When does a retainer make sense over per-video pricing?

If you plan to test more than 6 to 8 creatives a month, a retainer almost always beats per-video pricing on cost-per-winning-ad, because research and brand learning is amortised across everything you ship.

Creative + Performance Growth Retainer in India

[ 01 ] Two tracks

Pick your depth.

Take just the creative engine, or hand us the whole loop from creative to media to reporting. Either way, the work is tied to revenue, not vanity metrics.

Creative only

We deliver a monthly volume of tested creatives; your team or agency runs the media.

Monthly volume of tested creative
Category research and rolling test plan
Iteration on what performs

Creative + Performance

We own both content and media, run as one loop tied to revenue.

Everything in Creative only
Meta and Google Ads setup
Audience strategy and weekly reporting

Why a retainer wins

Ads become a channel, not an experiment, when someone is iterating on them every week. A retainer lowers your effective per-asset cost because the research and brand learning is amortised across everything you ship, and it means winners get scaled and losers get killed fast instead of a beautiful asset being delivered and forgotten.

This is how we built Shivora Ghee's entire ad system from a launch SKU to a premium FMCG presence, and how our creative makes up roughly 70% of SuperMoney's public Meta Ad Library. See how the math works in the pricing guide, or view current rates.

[ 02 ] FAQ

Common questions.

What is included in the retainer?

A monthly volume of tested creative plus the strategy around it: a rolling test plan and iteration on winners. The Creative + Performance track adds Meta and Google Ads, audience strategy, and weekly reporting.

What is the difference between the two tracks?

Creative-only means we deliver assets and your team runs media. Creative + Performance means we own both content and media, tied to revenue, as one loop.

When does a retainer beat per-video pricing?

If you plan to test more than 6 to 8 creatives a month, a retainer almost always wins on cost-per-winning-ad.

Ready to make ads a channel?

Tell us your goals and volume, and we'll scope a retainer that fits. No lock-in to start. We reply within 24 hours.

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