70%
of SuperMoney's creative in the public Meta Ad Library is produced by Retency. A long, ongoing engagement.
Trusted by brands that move fast
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An AI-first creative studio building scroll-stopping ads, editorial PR, and original IP — including India's first AI anime, Swarajya.
From the first AI-generated frame to a national PR moment, we run the full creative-to-performance loop — research, production, and, when needed, media buying under one roof.
Performance-grade static, motion, and UGC-style ads informed by category research before a single frame is produced. We study winning formats, hooks, and angles in your space — then deliver tested, thumb-stopping creatives in 5 business days per video.
Narrative strategy, founder positioning, and tier‑1 press that close the awareness gap. We build Indian brand stories that feel homegrown, not imported — launch announcements, funding moments, and long‑term story arcs.
Cinematic AI films, anime, and original brand worlds — character‑consistent, episodic‑ready workflows for campaigns, launches, and owned IP. Maker of Swarajya, India's first AI anime.
An always‑on retainer that connects creative output to revenue. We operate as your creative engine — and, if you choose, your performance team — owning both content and media: Meta and Google Ads setup, audience strategy, weekly reporting, and continuous creative iteration. Two tracks: Creative Production only or Creative + Performance.
A research-led, AI-accelerated production system — five steps, repeatable, measurable. The opposite of agency vibes.
We study what's winning in your category — formats, hooks, angles, creators. No creative gets produced until we've mapped the auction.
Briefs translate into testable hypotheses, not mood boards. Each concept has a thesis, an angle, and a measurable outcome.
Generative tools (image, video, voice, motion) directed by human craft. Character consistency, brand-safe, on-rhythm — never AI slop.
Live in market within days. We watch the auction, read the data, and feed insight back into the next batch — every week.
Winning angles get amplified, losers get killed fast. Monthly business reviews tie every creative decision back to revenue.
Scroll to spin the carousel — or let it drift. Each card is a piece we shipped this year.
Not testimonials. Real outcomes from real brands — verifiable in the public Meta Ad Library and live storefronts.
of SuperMoney's creative in the public Meta Ad Library is produced by Retency. A long, ongoing engagement.
We built Shivora Ghee's entire ad system from scratch — creative, performance, narrative. The brand grew from a launch SKU into a premium FMCG presence on the back of our work.
We took Parv Essentials from no ads, no presence, to their first paid sales — entirely through our AI creative system. Pure performance creative, end to end.
We started Retency because the gap between "AI is changing creative" and "AI is producing creative worth watching" was too big. So we built a studio that uses AI to amplify craft, not replace it — research-led, character-consistent, performance-grade. The same discipline that's making Swarajya is what we bring to every brand we work with.
Big launches, scrappy MVPs, or a quiet rebrand — if it deserves to be seen, we'd love to hear about it. Start with a focused test. If the work performs, we scale together.
Best fit for funded brands, growth-stage D2C, and ambitious challenger launches.