AI Creative & Animation Studio · Bengaluru
AI creative that turns attention into revenue.
Launching, rebranding, or scaling your brand. We've got you covered. Share the brief and we'll respond within 24 hours with next steps.
24HBrief to first cut
40+Brands shipped
62%Avg ROAS lift
250M+Views engineered
Trusted by brands that move fast
[ 01 ] Services
A creative engine,
tuned for outcomes.
From the first AI-generated frame to a national PR moment, we run the full creative-to-performance loop: research, production, and when needed, media buying under one roof.
01 · AI Performance CreativeFeatured
AI ad creatives that
win the auction.
Performance-grade static, motion, and UGC-style ads informed by category research before a single frame is produced. We study the winning formats, hooks, and angles in your space, then deliver tested, thumb-stopping creatives in 5 business days per video.
02 · PR & Narrative
PR & earned media.
Narrative strategy, founder positioning, and tier‑1 press that close the awareness gap. We build Indian brand stories that feel homegrown, not imported: launch announcements, funding moments, and long‑term story arcs.
03 · AI Film & IP
AI film & animation.
Cinematic AI films, anime, and original brand worlds. Character‑consistent, episodic‑ready workflows for campaigns, launches, and owned IP. Maker of Swarajya, India's first AI anime.
04 · Creative + Performance Retainer
A growth system,
not a service menu.
An always‑on retainer that connects creative output to revenue. We operate as your creative engine, and if you want, your performance team too, owning both content and media: Meta and Google Ads setup, audience strategy, weekly reporting, and continuous creative iteration. Two tracks: Creative Production only or Creative + Performance.
[ 02 ] Process
How we actually work.
A research-led, AI-accelerated production system. Five steps, repeatable and measurable. The opposite of agency vibes.
01
Research
Category teardown.
We study what's winning in your category: formats, hooks, angles, creators. No creative gets produced until we've mapped the auction.
02
Concept
Direction, not decoration.
Briefs translate into testable hypotheses, not mood boards. Each concept has a thesis, an angle, and a measurable outcome.
03
AI Production
Built, not generated.
Generative tools (image, video, voice, motion) directed by human craft. Character consistency, brand-safe, on-rhythm. Never AI slop.
04
Testing
Ship, learn, iterate.
Live in market within days. We watch the auction, read the data, and feed insight back into the next batch, every week.
05
Iteration
Scale what works.
Winning angles get amplified, losers get killed fast. Monthly business reviews tie every creative decision back to revenue.
[ 03 ] In motion
A reel of the recent.
Drag, scroll or throw it
[ 04 ] Selected work
Brands we moved.
Stories we told.
[ 05 ] Proof
Growth is luck.
Luck is engineered.
Not testimonials. Verifiable outcomes from real brands, with receipts in the public Meta Ad Library and on live storefronts.
70%
of SuperMoney's creative in the public Meta Ad Library is produced by Retency. A long, ongoing engagement.
0 → brand
We built Shivora Ghee's entire ad system from scratch: creative, performance, narrative. The brand grew from a launch SKU into a premium FMCG presence on the back of our work.
0 → sales
We took Parv Essentials from no ads, no presence, to their first paid sales, entirely through our AI creative system. Pure performance creative, end to end.
[ 06 ] From the founder
We started Retency because the gap between “AI is changing creative” and “AI is producing creative worth watching” was too big. So we built a studio that uses AI to amplify craft, not replace it. Research-led, character-consistent, performance-grade. The same discipline making Swarajya is what we bring to every brand.
24Brief to first cut
40Brands shipped
250Views engineered
India's first · AI anime feature
An empire,
reimagined in AI.
Swarajya is a Retency original: a frame-by-frame AI-crafted anime series retelling one of history's most cinematic lives. A new format. A new craft. Made in India.
Enter the world [ 07 ] FAQ
Common questions.
Clear answers.
What's your typical project timeline?
AI ad creatives: 5 business days from brief to delivery, per video.
Brand films and animation: 2–4 weeks depending on scope.
Retainers kick off with a strategy week, then weekly delivery cadence.
We share milestone dates upfront, so you never wonder where things stand.
How many revisions are included?
Two rounds of structured revisions per deliverable are included by default:
one on direction, one on polish. Most clients only need one. Additional revisions
are billed at a transparent flat rate, never hidden hourly charges.
How does your AI workflow actually work?
We start with category research: the winning hooks, formats, and angles in your space.
Then we use a stack of generative AI tools (image, video, voice, character consistency)
guided by human creative direction. Every frame is reviewed and refined. The result
is creative that performs on the auction, not AI slop.
Do you also run the ads, or just produce them?
Both, your choice. Two tracks: Creative Production only
(we deliver the creatives, your team or agency runs media) or
Creative + Performance (we own Meta and Google Ads setup,
audience strategy, weekly reporting, and continuous creative iteration).
Who owns the creative output and IP?
For client work: you own everything we make for you, with full assignment of IP on delivery.
For Retency originals like Swarajya, the IP stays with us; brand partners can
license, sponsor, or co-produce specific segments.
What size of brand do you work with?
We're best fit for funded brands, growth-stage D2C and FMCG,
and challenger launches that need premium output without traditional agency overhead.
Not the right fit for pre-revenue or non-funded early-stage projects, and we'll happily refer you
to people who are.
[ 08 ] Start a project
Start with a brief.
Scale with proof.
Start with a focused test. If the work performs, we scale together.
Email · Founder reply within 24h
team@retency.in
Engagement
Pilot or retainer
Response
< 24 hours
Best fit
Funded D2C